FAQ - Frequent Ask Questions

What is search engine optimization?
How do search engines rank web pages?
What can cause my position to change on the search engines?
Why is an online marketing strategy crucial?
What are ORGANIC / NATURE search engine listings?:
What are PPC search engine listings?
What is internet marketing?

What is search engine optimization?
Search engine optimization (SEO) is designing, writing, programming and coding (in HTML) your entire web sites so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

How do search engines rank web pages?
Search engines have to deal with hundreds of millions of web pages. They follow a set of rules, known as an 'algorithm'. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules.

What can cause my position to change on the search engines?
Your position on the search engines can change dramatically and unpredictably as new competitors go online. The search engines also frequently re-indexes, sometimes altering the criteria used to determine ranking.

  Why is an online marketing strategy crucial?
Website promotion has considerably changed over the past years. A few years ago, search engines robots used to crawl the net looking for websites to fill their content. With the increase of websites on the Internet, it's getting harder to get listed and rank high in the search engines. It is now crucial for website owners to consider having an online marketing strategy to increase visibility and drive targeted traffic to a website.?

What are ORGANIC / NATURE search engine listings?:
Organic / Nature search engine listings are the webpages displayed when a set of words are searched on a search engine. These listings are the areas a search engine optimization solution will mainly concentrate on.  Well SEO will achieve high rank in search engine.

What are PPC search engine listings?:
PPC or Pay Per Click search engine listings are the additional sponsored adverts (sponsor link) in Yahoo, Google, MSN, etc, which appear at the side or at the top of organic listings on many search engines. Each time a search engine user clicks a PPC advert it can cost the advertiser anywhere between HK$1 to over HK$100.

What is internet marketing?
Internet marketing is the use of the internet to advertise, promote and sell goods and services. Internet marketing includes pay per click advertising, banner ads, e-mail marketing, search engine optimization, blog marketing and article marketing.